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The Art of Selling EdTech
6 min read
EdTech Strategy

The Art of Selling EdTech to School Principals in Tier 2 Cities

Three years of field sales taught me that demos mean nothing without trust. Here is how I changed my approach to building long-term institutional relationships.

Rahul Shrivastva
Rahul Shrivastva
Key Insight

"Schools don't buy products; they invest in reliability and student outcomes. The pitch must reflect that shift."

Pedagogy

Inquiry-Based Science: How I Stopped Lecturing and Started Listening

Switching from lecture-based to inquiry-based teaching was terrifying. It was also the best decision of my career.

Suresh Kushik
Suresh Kushik
Parental Engagement in the Digital Age
5 min read
Community Partnerships

Parental Engagement in the Digital Age

WhatsApp groups are not a communication strategy. Here is what genuine, respectful parental collaboration looks like in practice.

Nalini Verma
Nalini Verma
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Ananya Krishnan

EDTECH PRODUCT LEAD - MUMBAI

"Building products for the next 200 million learners. Writing about EdTech, product strategy, and what failure looks like from the inside."

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